How to Use Wordpress to Dominate Your Local Market
How does a local business stay on top of their area market on a limited budget? There are several strategies to move you in front of the pack and keep you there. They all involve building on relationships with your customers, old and new.
The process of relationship building is kept alive by constant contact with your customers to keep them informed of things of interest to them. And that’s a great point to always remember - it’s about THEM, not about YOU.
If you currently have a website, it’s time to make it earn it’s keep. Add a self-hosted WordPress blog to your website to make announcements to your customers and gain better search engine ranking for your type of business in your area.
I specify a “self-hosted” blog - which simply means it is installed on your website under your domain name so you can add a plugin that allows you to automatically email your customers every time you make a change to the website - like posting a special sale, your lunch-time menu or dinner specials, new real estate for sale, etc.
You get your customers to subscribe to the mailings by offering them access to special sales or information - by making them a “preferred customer.”
I am keenly aware of how busy you are as a small business person. Your time is your most precious asset. Use your time to work on your business. Find a competent online MARKETING person (probably not your local “web guy”) to handle this for you.
A small investment can really pay off big here. Within a short time, your WordPress blog will your most valuable marketing asset if it is properly set up and maintained.
Imagine planning a sale and being able to notify ALL of your best PAYING customers for free rather than having to spend hundreds or thousands on a newspaper ad.
That’s the power of harnessing the Internet for your marketing.
