Web Analytics
I wanted to post about a topic that has been on my mind so much lately, especially because I have been working on gaining even higher conversion rates on mine (and my clients websites). I am talking about web analytics and what they can do for you and your business. On 97th Floor there was a recent post about a new analytics company that gives a detailed report of step by step browsing through your website to show you exactly what visitors are doing, and I have talked before about analytics companies like Crazy Egg and Tape Failure which lets you record sessions of exactly what paths (viewing the mouse moving on your site) visitors are taking, as well as analytical statistics, and tracking too.
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