People like choice. People like to know that they have made a qualified decision based on the information they know. It is common for Information Marketers to add more options to their landing pages. The problem is that the infopreneur is seeing results without knowing where the results are coming from.

As the president of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Robert in New York. He would like to know whether offering two product choices instead of one product choice is a good option. Since this is a common question, I have decided to prepare an article about this challenge to help you.

Robert said he would like to offer multiple opt-ins because he is marketing both his information service and his coaching business. If the consumer sees the need for a coaching program and believes that you have the information they want, they will seek you out. Vice-versa, if they desire the information you are offering, then they will go that way. They may even choose to seek you out later on down the road.

Offering multiple program offers and opt-ins on the landing page is becoming more and more common. The results infopreneurs see are increasing. The problem is that, without the proper tests, you will not know which offer the purchaser originally responded. You may have had purchases on one option more than the other one, however, that is not always an accurate measure of your options.

The problem with having multiple opt-ins is that you are allowing the visitor to see too much information that could effectively decrease the on-the-spot sales. Then you will need to work harder to bring them on board. Sure, some will buy immediately. However, in Robert’s case, he saw 50% sales on day zero with the first initial visit to the site and the other half took him about three months to cultivate. This can be because they are overwhelmed with information or that you have not provided the information they need to make a qualified decision. Remember the word NO. No is not actually the negative word. It is actually KNOW. They are saying no because they want to know more.

There are ways you can measure the success of your offers without coming out and asking the consumer. One option is to test the site with an analytics program. Google Analytics has proven itself very effective in this matter. You can easily measure the hits on the site and gather your results quickly and effectively.

The Google Analytics software also includes a website optimizer, which will allow you to accomplish split-tests. This will allow you to test the options by themselves and together. Once you have gathered the results, you will have the opportunity to see which opt-in has produced more hits. The idea is to work smarter, not harder, to accomplish your sales.

There have never been greater, more diverse, more lucrative opportunities for everyone- experienced, successful entrepreneurs to rank beginners-in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything-from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package the information that customers want in convenient forms such as DVD’s, books, eBooks, cd’s, magazines, websites, teleseminars, webinars, coaching programs, seminars and conferences.